DETROIT-Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show.

Chevrolet was founded in Detroit, in Novem

ber 1911, by racer Louis Chevrolet and General Motors founder William C. "Billy" Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world's fourth-largest automotive brand.